

You can either deliver a 403 Forbidden message to all other visitors or redirect them to a landing page of your choosing. With a redirect rule in MyKinsta, you can restrict access to the site only to visitors from a single country. Imagine you’re running a business that can only sell to visitors from a specific country. Location-Based Traffic Denial (Geo-Blocking)īlocking site traffic based on geography, also known as geo-blocking, is the simplest use case to understand. This includes saving them the effort of accurately calculating their purchase totals on their own. The less work your customers have to do when buying from you, the better. With this IP Geolocation setup, you can enjoy the added benefit of automated sales tax calculation for every shopper based on their location. Website configured by the user to display Euros for all other visitors.

Rule 5: Visitors from Australia redirected to /aus/.Rule 4: Visitors from India redirected to /in/.Rule 3: Visitors from Mexico redirected to /mx/.Rule 2: Visitors from the United States (US) and Canada redirected to /us/.Rule 1: Visitors from the UK redirected to /uk/.For instance, you could set up the following arrangement for visitors from different locales: It’s possible to expand this arrangement as needed too. This can be accomplished easily with the MyKinsta Geolocation tool. Imagine that you build a new page specifically targeting visitors from the UK, and you wish to have all visitors from the UK redirected to /uk/. Let’s take a look at these use cases more closely. Blocking traffic from specific geographic locations.Page cache differentiation based on the visitor’s detected location.Redirection based on the visitor’s detected location.The three most common implementations of IP Geolocation include: Having said that, IP Geolocation is certainly an invaluable tool for serving your visitors, as catered, personalized experiences have become vital to engagement and conversion. In fact, users could thwart IP Geolocation targeting attempts by disabling geolocation in their browser or through the use of an IP-cloaking service like a virtual private network (VPN). You should be aware that IP Geolocation is not as accurate as other methods of geolocation such as GPS. What’s more, by pairing the power of IP Geolocation with that of an edge-based cache system like Cloudflare, you can noticeably decrease your time to first byte (TTFB) by automatically sending users through caches situated near their own physical locations.

This introduces infinite flexibility to your site, and it lets you decide exactly what each user should see, all based on where they are. Thanks to information gathered through IP Geolocation, you’re able to set up rules that automatically send visitors to different subdomains or pages of your site based on their physical location. IP Geolocation, or internet geolocation, is a form of geolocation used to determine a computer’s physical location by identifying its IP address.
